IDEOLOGICAL AND STRATEGIC APPROPRIATION OF UPWARD FLOW OF SOCIAL MOBILITY IN PROFESSIONAL MOTIVATION: A DIMENSION OF WORKERS COOPTATION.

IDEOLOGICAL AND STRATEGIC APPROPRIATION OF UPWARD FLOW OF SOCIAL MOBILITY IN PROFESSIONAL MOTIVATION: A DIMENSION OF WORKERS COOPTATION.

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This job tries to identify how the question of social mobility - especially the one of intragerational character - has been permeated and overvalued in speeches related to professional motivation representing the ideological and political position that dominant class defends.This fact has been a strategy used by professional motivation leadership in order to disseminate the idea that the job body oil "well done" with "dedication and enthusiasm" necessarily lead to a supposed success channeled into social rise, and also a supposed moral rise in the sense that individuals who reach such a position are taken as an example of social stance.Finally, this job tries to analyze the limits found in the motivational Medical and Ambulatory supplies / Personal Hygiene of social rise proposed by mere individual initiative, while examines if is possible to prove an alleged democratization through the mere rise in question.